So - onto the main element of the Samsung Galaxy K Zoom: the 20.7MP backside illuminated CMOS sensor, designed to be larger, take in more photons and generally be the best snapper you could want in your pocket.
Samsung has clearly slanted the K Zoom towards the more discerning snapper, but not to the point of rivalling a DSLR by any means.
There's a lot of effort being put into automating the process of taking a picture, be it Pro Suggest (which assesses the scene and chooses a filter / mode for you) or just the dizzying array of scene choices, from Snow to Fireworks to Waterfall.
Samsung K Zoom review
It's bewildering to the average user, who probably will use around a quarter of the modes in general use. But then you can do some cooler things like split the auto-focus and auto-exposure, which means you can have the scene zoomed on the area you like and then choose to raise or lower the exposure by tapping on another area.
It takes a little experimentation, but when you get it right you can dramatically change the composition of the shot - silhouettes in particular come out well, although you'll generally need a couple of attempts to get it right.
Sadly / brilliantly (depending on your stance) the K Zoom also comes with the ability to take automatic selfies. Rather than having to use the wide-angle front sensor, you can choose where on the screen you want to be, turn K Zoom main lens towards you and keep wiggling it until you hear the beep.
Samsung K Zoom review
Any phone that uses the word 'selfie' still makes me sad
It takes a few seconds, but the result is a high-quality picture of yourself with your favourite celebrity / at a life-changing event / let's be honest, in your bedroom trying to see what it would look like with your hair parted the other way.
In a wider context, the feature set on the Galaxy K Zoom camera is pretty strong, with a lot of power behind the sensor.
But what about auto mode? Someone who wants the ability to take pictures quickly and effectively without having to think seems to be the user Samsung is targeting here, and an automatic scene-sorter is crucial to them.
In short: it wasn't that impressive. The method of booting up was slow (faster than the S5 if you chose the lockscreen camera icon, admittedly) where you needed to hold the volume up key and the shutter button together from sleep to start the camera.
Samsung K Zoom review
Auto mode and Pro Suggest should be combined
I've never had a problem just using the shutter key to achieve this, and it takes a while to get used to.
The 10x zoom was picky - you can pinch the screen to set the zoom, which was cool, but being exact was harder, even with the volume keys to perform the same thing. And there was supposed to be a button that instantly zoomed in 10x, but using this was odd. It would zoom to required level, pause, and then keep going into the digital range.
Seemed a bit pre-production to me in that respect.
The overall picture quality, as you can see below, is pretty strong still. Burst mode, Xenon flash or just general shots came out pretty well, although erred heavily on the higher side of exposure when compared to something similar, like the Nokia Lumia 1020 or a dedicated prosumer camera.
Samsung Galaxy K Zoom review
Side by side with the Nokia Lumia 1020
The manual mode didn't seem easy to use either, with elements like ISO and Exposure the only think you can manually alter from the screen. This might have been me not being able to find the wider range of options, but they were pretty hidden.
The camera interface was as strong as usual from Samsung, with everything available in a small grid from which you could drag them into a 'quick launch' bar at the side for general use.
It's odd that a camera of this power doesn't allow you to record in 4K – I'm no advocate of that functionality, as it's a battery, space and time waster with very little use – as it sends a mixed message from Samsung, namely one that says 4K video capture is mostly a gimmick at this stage.
Samsung K Zoom review
The S5, predictably, has a far smaller sensor
Pro Suggest also allows you to download more themes from the Samsung store and with some hilarious choices as you can see below.
Galaxy K Zoom review
Charisma. Just... Charisma.
This automation makes it hard to understand which market the K Zoom is aimed at: will the general consumer who wants a decent photo now and then be willing to pay for the lower-specced device?
Samsung K Zoom review
The K Zoom vs the Lumia 1020
And will the photography hobbyist want to put up with the extra pocket heft and price when they will probably find the Galaxy S5 (or other smartphone flagship) an acceptable substitute when they've left the big DSLR at home?
It all depends on price, which will have a big bearing on who will actually buy the K Zoom.